Writing a Case Statement for a Capital Campaign

A good case for support (or case statement) will help you clarify and define your initial goals to inspire potential major gift donors.

What’s included:

• Learn the importance of a case statement to a capital campaign.
• Guidance on how to convert your mission into campaign messaging.
• Step-by-step processes to craft a compelling message to connect your campaign’s goals to an audience.
• A sample campaign case statement to help you begin your writing process.