---
title: "Download: Achieving Challenging Campaign Goals"
description: You need to consider how to allocate the total dollars raised among the various organizational needs. Next, you’ll determine where it’s going to come from.
---

[![TWB Fundraising](https://connect.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web.svg)![TWB Fundraising](https://connect.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://www.twbfundraising.com/)

<https://connect.twbfundraising.com/download-achieving-challenging-campaign-goals#tm-dialog-mobile>

- [Advancing your mission for a greater impact.](https://www.twbfundraising.com/)
- [Why work with us](https://www.twbfundraising.com/why-work-with-us/) 
    - [Who We Are](https://www.twbfundraising.com/why-work-with-us/who-we-are/)
    - [Our Team](https://www.twbfundraising.com/why-work-with-us/our-team/)
    - [Our Partners](https://www.twbfundraising.com/why-work-with-us/partnerships/)
- [How we increase impact](https://www.twbfundraising.com/how-we-increase-impact/) 
    - [Fundraising Counsel](https://www.twbfundraising.com/how-we-increase-impact/fundraising-counsel/)
    - [Organizational Development & Leadership](https://www.twbfundraising.com/how-we-increase-impact/organizational-development-leadership/)
    - [Data Management, Analytics & Research](https://www.twbfundraising.com/how-we-increase-impact/data-management-analytics-research/)
    - [Executive Recruitment & Transition Counsel](https://www.twbfundraising.com/how-we-increase-impact/executive-recruitment-transition-counsel/)
- [Who we help](https://www.twbfundraising.com/who-we-help/) 
    - [Arts and Cultural Institutions](https://www.twbfundraising.com/industry/arts/)
    - [Higher Education](https://www.twbfundraising.com/industry/higher-ed/)
    - [Faith-Based Organizations](https://www.twbfundraising.com/industry/faith/)
    - [Human Services](https://www.twbfundraising.com/industry/human-services/)
    - [Animal Welfare](https://www.twbfundraising.com/industry/animal-welfare/)
    - [Healthcare and Health-Related Organizations](https://www.twbfundraising.com/industry/healthcare/)
    - [Organizations and Associations](https://www.twbfundraising.com/industry/organizations-and-associations/)

- [Executive Search Positions](https://blog.twbfundraising.com/topic/executive-search?hsLang=en)
- [Blog](https://blog.twbfundraising.com/?hsLang=en) 
    - [Blog Posts](https://blog.twbfundraising.com/topic/blog-post?hsLang=en)
    - [News and Events](https://blog.twbfundraising.com/topic/news-events?hsLang=en)
    - [Fundraising](https://blog.twbfundraising.com/topic/fundraising-2?hsLang=en)
- [Resources](https://www.twbfundraising.com/resources/)

- [Executive Search Positions](https://blog.twbfundraising.com/topic/executive-search?hsLang=en)
- [Blog](https://blog.twbfundraising.com/?hsLang=en)
- [Resources](https://www.twbfundraising.com/resources/)

[![TWB Fundraising](https://connect.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web.svg)![TWB Fundraising](https://connect.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://www.twbfundraising.com/)

- [Advancing your mission for a greater impact.](https://www.twbfundraising.com/)
- [Why work with us](https://www.twbfundraising.com/why-work-with-us/)
  
    - [Who We Are](https://www.twbfundraising.com/why-work-with-us/who-we-are/)
    - [Our Team](https://www.twbfundraising.com/why-work-with-us/our-team/)
    - [Our Partners](https://www.twbfundraising.com/why-work-with-us/partnerships/)
- [How we increase impact](https://www.twbfundraising.com/how-we-increase-impact/)
  
    - [Fundraising Counsel](https://www.twbfundraising.com/how-we-increase-impact/fundraising-counsel/)
    - [Organizational Development & Leadership](https://www.twbfundraising.com/how-we-increase-impact/organizational-development-leadership/)
    - [Data Management, Analytics & Research](https://www.twbfundraising.com/how-we-increase-impact/data-management-analytics-research/)
    - [Executive Recruitment & Transition Counsel](https://www.twbfundraising.com/how-we-increase-impact/executive-recruitment-transition-counsel/)
- [Who we help](https://www.twbfundraising.com/who-we-help/)
  
    - [Arts and Cultural Institutions](https://www.twbfundraising.com/industry/arts/)
    - [Higher Education](https://www.twbfundraising.com/industry/higher-ed/)
    - [Faith-Based Organizations](https://www.twbfundraising.com/industry/faith/)
    - [Human Services](https://www.twbfundraising.com/industry/human-services/)
    - [Animal Welfare](https://www.twbfundraising.com/industry/animal-welfare/)
    - [Healthcare and Health-Related Organizations](https://www.twbfundraising.com/industry/healthcare/)
    - [Organizations and Associations](https://www.twbfundraising.com/industry/organizations-and-associations/)

<https://connect.twbfundraising.com/download-achieving-challenging-campaign-goals#search-4879-modal>

[Contact Us](https://www.twbfundraising.com/contact-us/)

# Achieving Challenging Fundraising Campaign Goals

---

## Set and achieve campaign goals by purpose & source.

![Achieving Challenging Fundraising Campaign Goals](https://connect.twbfundraising.com/hs-fs/hubfs/challenging-campaign-goals.png?width=800&name=challenging-campaign-goals.png "Achieving Challenging Fundraising Campaign Goals")

In the planning stages of your capital campaign, you’ll need to consider how you’ll allocate the total dollars raised among the various areas of need within your organization. Next, you’ll need to be able to determine where it’s all going to come from.

### What’s included:

- Setting goals that advance your institution’s strategic priorities
- Giving donors the opportunity to support to the initiatives they’re most passionate about
- Analyzing the various programs of your fundraising operation
- Incorporating gift restrictions in your strategy
- And more!

### Download: Achieving Challenging Campaign Goals

[![TWB Fundraising Logo](https://connect.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://connect.twbfundraising.com/?hsLang=en)

 How to reach us

2 North Riverside Plaza   
 Suite 1875   
 Chicago IL 60606

- [+1 312.222.0560](tel:3122220560)
- [+1 312.222.0565](tel:3122220565)
- [info@twbfundraising.com](mailto:info@twbfundraising.com)

 Follow us on

<https://twitter.com/TWBfundraising?trackr=TwitterLink>

<https://www.facebook.com/TWBFundraising?trackr=FBlink>

<https://www.linkedin.com/company/ter-molen-watkins-%26-brandt?trackr=LKDN>

<https://www.instagram.com/twbfundraising/>

 Sign up for our newsletter

Get the latest in nonprofit news and advice delivered straight to your inbox.

[![The Giving Institute Logo](https://connect.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TheGivingInstitute_logo.svg)](http://www.givinginstitute.org/members/?id=29718537&&trackr=GivingInst)

Copyright © 2026 TWB Fundraising. All Rights Reserved.